Hanatour Service (039130) Corporate presentation summary

Business overview and market position

• Leading outbound travel agency in Korea, with 20% share of total outbound travelers and 36% of package travelers from 2014–2019.

• Achieved 65-fold growth in passenger numbers over 20 years, outpacing the overall outbound market.

• Recognized as Korea’s top travel brand, with multiple customer satisfaction and brand power awards.

• Operates 21 subsidiaries (8 domestic, 13 overseas) and maintains the largest global network among peers.

Financial performance

• 2024 annual revenue reached ₩616.6 billion (+50% YoY), with operating profit at ₩50.9 billion (+49% YoY), both record highs.

• Net profit for 2024 was ₩99.1 billion (+68% YoY), driven by tax benefits, legal settlements, and asset recovery.

• Q2 2025 revenue was ₩119.9 billion (−9% YoY), but operating profit rose to ₩9.7 billion (+163% YoY) due to improved product mix.

• Q2 2025 operating expenses fell 14% YoY, with significant reductions in raw material and product purchase costs.

Customer and product trends

• Q2 2025 total travelers grew 9% YoY to 857,572, with FIT (individual) segment growth offsetting weaker package demand.

• Package travelers declined 7% YoY, but average selling price increased due to higher mid/high-end package share.

• Mid/high-end packages (Hana Pack 2.0) now account for 32% of customers and 53% of GMV, both at record levels.

• Customer satisfaction for Hana Pack 2.0 remains high, averaging 85 points post-launch.