Hanatour Service (039130) Corporate presentation summary

Company overview and market position

• Leading outbound travel agency in Korea, with a 20% share of outbound travelers and 36% of package travelers from 2014–2019.

• Achieved 65-fold growth in passenger numbers over 20 years, outpacing the overall outbound market.

• Recognized as Korea’s top travel brand, with multiple customer satisfaction and brand power awards.

Competitive strengths and subsidiaries

• Dominant market share, largest product development and online channel teams, and extensive offline and global networks.

• Operates 20 subsidiaries (9 domestic, 11 overseas), including major presences in Japan, China, Vietnam, and the UK.

Financial performance

• 2023 revenue surged 258% YoY to ₩411.6 billion, with operating profit at ₩34 billion and net profit at a record ₩59.1 billion.

• Q2 2024 revenue was ₩131.7 billion, down 28% QoQ due to seasonality, with operating profit at ₩3.7 billion.

• Online sales channels now account for 42% of package sales, reflecting a shift in consumer behavior.