Quartr brand assets & guidelines
Official guidelines and assets for the Quartr brand. For media inquiries, please reach out to marketing@quartr.com
Naming
Quartr is always written as one word with a capital "Q". It represents both the company and the product ecosystem. Official products and features, such as Quartr Pro or Quartr API, are proper nouns and should be capitalized accordingly.
Full logo
The full logotype is the primary representation of the brand. Please use this version as your default choice whenever space allows.
Q mark
The Q mark is a simplified symbol for use where space is limited or the brand is already established in context. Whenever possible, prioritize the full logotype.
Quartr brand assets may not be modified or used to suggest affiliation, partnership, or endorsement. They cannot be incorporated into any product, service, or business name without written consent. Contact marketing@quartr.com for permissions.
What not to do
Besides the standard rules for all logos (no warping, stretching, or distortion), there are also a few other guidelines for how our logo should not be used.
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Don't use other typefaces
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Don't outline the logo
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Don't recolor the logo
Clearance
Give the logo room to breathe. All communications must maintain a minimum clear space around the logo equal to its height.
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App icon
When an icon is needed, always use the white Q mark against a black background.
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Edge wordmark
This serif logotype represents Edge, our publication of long-form business and investing content.
Colors
Our black and white foundation creates a neutral stage, allowing the thousands of company brands on our platform to shine. This simplicity ensures clarity in our UI and flexibility in our marketing.
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