Zevia PBC (ZVIA) 28th Annual ICR Conference 2026 summary

Product innovation and portfolio evolution

• Achieved a breakthrough in taste profile, delivering a more sugar-like experience with no aftertaste, rolling out in 2026.

• Expanded innovation pace, introducing successful new flavors like Strawberry Lemon Burst and Peaches and Cream, outperforming legacy products.

• Orange Creamsicle will be the hero flavor in 2026, with additional limited-time and seasonal flavors planned.

• Maintains a clean-label approach with fewer ingredients than any soda on the market.

Distribution strategy and expansion

• Secured national distribution in Walmart's Modern Soda set, anchoring the better-for-you category.

• Other major grocers are adopting similar sets, expanding mainstream presence.

• Focused on driving velocities and household penetration, with significant white space in convenience and food service channels.

• Early testing in convenience stores is underway, representing long-term upside.

Marketing and brand building

• Launched the "Get the Fake Out of Here" campaign, leveraging humor and influencer partnerships.

• Redesigned packaging for 2026 to highlight differentiation and appeal.

• Increased investment in advertising and social presence to drive awareness and trial.

• Plans for high-profile marketing moments and partnerships, especially around summer and new packaging rollout.