Zevia PBC (ZVIA) 21st Annual Global Farm to Market Conference summary

Business performance and recent results

• Achieved best-ever quarter, driven by core business strength, new distribution, and accelerated velocity.

• Retail sales exceeded expectations despite reduced promotional activity.

• Successfully implemented a price increase, realizing benefits faster than planned.

• Maintained resilience amid macroeconomic headwinds due to strong brand loyalty and habitual consumption.

Strategic transformation and operational improvements

• Underwent a fundamental organizational and supply chain transformation, improving unit economics and cost structure.

• Achieved record-high fulfillment rates with significantly reduced inventory and improved cash flow.

• Balanced profitability improvements with increased marketing investment.

• Delivered a profitable quarter, now focusing on top-line growth.

Marketing and brand awareness initiatives

• Launched a multi-year partnership with Cardi B, including a major 360 campaign debuting in July.

• Leveraged learnings from previous campaigns to maximize reach and brand personification.

• Focused on in-store presence and expanded distribution as key drivers of awareness.

• Targeting increased household penetration from current 5% through marketing, sampling, and ambassador programs.