Suzuki Motor (7269) Corporate presentation summary

Africa market overview

• Africa's population surpassed China and India in 2022, with rapid growth projected; by 2050, one in four people globally will be African.

• The continent's vehicle market is dominated by pre-owned cars, especially in East and West/Central Sub-Saharan regions.

• North Africa and South Africa have relatively large economies and mature automotive markets, while countries like Nigeria, Ethiopia, and Tanzania offer high growth potential due to large populations and low GDP per capita.

• Infrastructure development and leapfrog growth are key trends, with small vehicles and SUVs being mainstream in most regions.

Sales situation in Africa

• Overall African new vehicle market has remained flat over the past decade, but sales in South Africa have grown significantly.

• Suzuki's sales increased 5.5 times across Africa and 12 times in South Africa over 10 years, with notable market share in countries like Angola (81%) and Cote d'Ivoire (39%).

• Compact, fuel-efficient, and durable vehicles are popular, supporting taxi and ride-sharing services and job creation.

• Expansion into the SUV segment is underway, driven by rising personal demand and local road conditions.

Africa business strategy

• Four strategic pillars: market-appropriate products, network expansion, brand value enhancement, and rapid adaptation to local policies.

• Targeting a 10% market share and 150,000 unit sales in Africa by FY2030.

• Regional strategies include leveraging local production in North Africa, lobbying for pre-owned vehicle regulations in East Sub-Saharan, and focusing on taxi/ride-sharing vehicles in West/Central Sub-Saharan.

• South Africa is a core market, with expanded dealership and service networks and a focus on SUVs for private and leisure use.