Migros Ticaret (MGROS) CMD 2025 Presentation summary

Vision and strategic direction

• Aims to be the most loved and valuable new-generation retailer in Türkiye, targeting all households within 15 minutes and achieving 50% digital transactions by 2035.

• Focuses on omnichannel, multi-format retailing, leveraging digital and customer-centric talent.

• Strategic priorities include growing the core grocery business, expanding into adjacent categories and geographies, and developing new business verticals.

• Plans to leverage group synergies and existing capabilities for expansion beyond retail.

• Emphasizes sustainable growth, local sourcing, and ecosystem regeneration.

Financial performance and guidance

• Achieved TL 294 bn (USD 8.3 bn) in revenue and TL 15.8 bn (USD 0.4 bn) EBITDA with a 5.4% margin as of December 2024.

• Maintained a 14.4% CAGR in revenue and 14.2% CAGR in EBITDA from 2019 to 2024.

• Market share in total FMCG increased by 100 bps to 9.8% in 2024, and in modern FMCG by 200 bps to 17.0% over two years.

• Plans to open 250–350 new stores annually and improve profitability margins with better capex returns.

• Aims to maintain a balanced dividend payout strategy while investing in growth.

Business development and innovation

• Expanded core business with online grocery, meal delivery, fintech (Moneypay), and retail media initiatives.

• Online sales represent 18.5% of total sales, with leadership in online grocery and meal delivery platforms.

• Launched new formats and platforms, including Migros Hemen, Migros One, Mion (personal care), and dedicated meal production.

• Focuses on digital growth, with hybrid customers showing 43% higher basket size than offline-only customers.

• Invests in AI-driven personalization, assortment optimization, and workforce efficiency.