Benefit Systems (BFT) Investor Presentation summary

Executive summary

• Strategy aims for high growth and attractive profitability through 2027, focusing on leadership in sports cards and fitness clubs in Poland and abroad.

• Targets include 2.9–3.1 million sports card users, PLN 5.7–6.3 billion revenue, and 17–18% EBIT margin by 2027.

• Expansion of own fitness clubs to 600–650, maintaining a ratio of 15–20 clubs per 100,000 sports cards.

• Holistic benefits approach includes well-being, nutrition, and digital HR tools to enhance employee experience.

• Dividend policy continues with a minimum 60% payout of consolidated net profit.

Market analysis and trends

• Market shifting toward integrated benefits in sport, health, nutrition, and well-being, with high demand from employers and employees.

• Sports cards and fitness show strong growth, with 29% CAGR in the last two years and 2.5–2.8 million potential users.

• 80% of employees see benefits as key in recruitment; 91% would leave if well-being is neglected.

• European fitness industry grew 14% in revenue and 7.5% in users in 2023.

• Trends include biohacking, smart food, and personalized nutrition, with well-being and food as promising growth segments.

Strategic pillars and business areas

• Maintain leadership in sports cards, expand fitness club network, and defend cafeteria market share.

• Develop well-being and food benefits, leveraging platforms like MultiLife and SmartLunch.

• Invest in digital platforms for unified user experience and HR process automation.

• Focus on B2B loyalty through cafeterias and HR tools, and selective expansion in health and insurance.

• Foreign segment targets leadership in CEE and Turkish markets, with 1.0–1.1 million sports card users and 230–250 clubs by 2027.