Warby Parker (WRBY) investor relations material

Intelligent Eyewear launch and innovation

• Intelligent Eyewear, featuring AI integration, launches later this year, marking a major strategic shift and the company's 'Act Three.'

• Product designed for all-day wear, with lightweight frames, nine-hour battery life, and deep integrations with Google and other apps for enhanced utility.

• Demos and customer feedback will be central to launch, with Net Promoter Score and in-store engagement as key success metrics.

• The launch involves significant investment in supply chain, store fixtures, and ongoing software updates, with live translation and real-time information as standout features.

• The marketing campaign will be the largest in company history, leveraging partnerships with Google and Samsung, and pop-up demos to drive awareness and adoption.

AI-driven operational transformation

• AI is driving efficiency across planning, creative, and administrative functions, reducing project timelines from years to months.

• A proprietary electronic health records platform was built in under six months, improving doctor and patient experiences.

• Capital allocation is increasingly flexible due to AI, enabling better customer experiences and more efficient CapEx.

Consumer and market trends

• The optical category is experiencing softness, with unit sales down and growth driven mainly by price increases from competitors.

• The company maintains a $95 entry price point and focuses on value, leading to continued share gains from higher-priced competitors.

• Active customer growth and spend per customer are key metrics, with innovations like paid warranties and performance sunglasses supporting higher AOV.

• Eye exams and insurance penetration are growing, with exams up 30% year over year and insurance usage in the mid-teens, below industry averages.