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Visual31 Oct 2025
Three decades of Rolls-Royce
Prada (1913) investor relations material
Prada Q3 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q3 2025 earnings summary23 Oct, 2025
Executive summary
Net revenues reached €4.1 billion for the first nine months of 2025, up 8.9%–9% year-over-year at constant FX, marking 19 consecutive quarters of growth, driven by strong retail and like-for-like sales across all regions.
Retail sales grew 9%–9.3% year-over-year, representing nearly 90% of total net revenues, with consistent growth in all quarters and regions.
Miu Miu delivered exceptional growth, up 41%–41.4% in nine months and 29% in Q3, increasing its share of group retail sales to 32%.
Prada brand showed resilience, with a -2% to -1.6% performance in nine months and Q3 nearing flat, supported by all key regions.
Asia Pacific, Americas, and Middle East posted double-digit growth; Europe and Japan showed positive trends, with local demand offsetting softer tourism.
Financial highlights
Retail revenues reached €3,647 million, up 9% year-over-year; wholesale grew 4%–4.4%, mainly from duty-free, and royalties increased 11%–11.4% supported by eyewear and beauty.
Q3 revenues rose 8% year-over-year, maintaining momentum despite challenging prior-year comparisons.
Exchange rates negatively impacted group revenue by 2.6%–2.7% (260 bps) in nine months and 470 bps in Q3, with further headwinds expected.
Outlook and guidance
Management remains committed to creative leadership, brand desirability, and continued investment in people and retail excellence.
Q4 is expected to be crucial, with the last six weeks of the year being paramount for performance.
FX headwinds are expected to be managed by hedging in 2025, but may pose a risk in 2026.
Pricing policy will continue with biannual maintenance and regional adjustments in 2026.
Industry is stabilizing into a "new normal," but visibility remains limited; focus remains on prudence and long-term strategy.
What drove Prada's Q3 retail sales improvement?
Detail Mainland China's Q3 trend improvement
Explain the selective wholesale strategy
Prada's strategy for China's 'new normal'?
Prada's store reshuffle strategy details?
Prada's high-price segment strategy?
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Q4 20253 Mar, 2026
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Frequently asked questions
Italian Luxury
Prada S.p.A. is an Italian luxury fashion house with over 100 years of heritage and history. It is famous for its leather handbags, travel accessories, shoes, ready-to-wear garments, and a variety of other fashion accessories. Prada’s design language and image are distinctly rooted in European luxury, and its products are sold globally through a network of stores operated by the company as well as through partnerships with various retailers. The company is headquartered in Milan, Italy, and its shares are listed on the Hong Kong Stock Exchange.
Mario and Martino Prada
Founded in 1913 by Mario Prada and his brother Martino as a leather goods shop in Milan, Italy, the store initially sold leather products and imported English steamer trunks and handbags. The Prada brand was built on a foundation of high-quality materials and sophisticated craftsmanship, which set the stage for its future luxury persona. The company's leadership eventually passed to Mario Prada’s daughter, Luisa, and then to her daughter, Miuccia Prada, who joined the company in 1970. Under Miuccia's leadership, Prada transformed from a traditional luxury brand into a beacon of high fashion and innovation. She introduced the now-iconic nylon bags and expanded the company’s product line to include ready-to-wear collections. The 1980s and 1990s marked significant growth and expansion for Prada, and the brand became synonymous with understated elegance and luxury, distancing itself from the more ostentatious fashion trends of the time.
The Product Portfolio
Prada is known for its range of luxury products and craftsmanship and produces a wide range of different products. The brand is famous for its leather handbags, but Prada also offers an extensive selection of footwear, ready-to-wear clothing, and much more. Additionally, Prada’s product range includes items like belts, eyewear, scarves, and other similar accessories. The company is one of the most well-known luxury houses globally, together with names such as LVMH, Kering, and Christian Dior.
Getting Products to Consumers
The company operates a network of boutiques worldwide, located in high-end shopping districts, luxury malls, and various exclusive locations. In addition to its standalone stores, Prada also distributes its products through franchise-operated stores, multi-brand boutiques, and luxury department stores.
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