Online Brands Nordic (OBAB) investor relations material

Executive summary

• Achieved strong growth and improved profitability in Q2 2026, driven by both organic expansion and recent acquisitions.

• Proforma net sales including Frank Dandy grew organically by 27.5% to 173.3 MSEK, with EBITDA reaching 12.9 MSEK (7.4% margin).

• All four largest portfolio companies grew over 25% year-over-year with significantly improved profitability.

• Integration of recent acquisitions (GetCamping, Reforma, Tanrevel) is progressing, with full effects expected by year-end.

Financial highlights

• Q2 2026 net sales (excl. Frank Dandy): 126.3 MSEK, up 28.7% year-over-year.

• Organic growth was 17.8%, with online sales up 23.5% to 106.1 MSEK.

• Gross margin improved to 57.6% (from 52.8%).

• EBITA reached 3.9 MSEK (3.1% margin), compared to -3.0 MSEK (-3.0%) last year.

• Net result for the quarter was -4.4 MSEK, improved from -10.8 MSEK.

• Cash flow from operations was -13.6 MSEK, compared to -9.0 MSEK last year.

Segment performance

• All four largest companies (Trendcarpet, Frank Dandy, Kitchen Lab, Bread & Boxers) grew over 25% in Q2 and improved profitability.

• Development companies (GetCamping, Reforma, Tanrevel) showed continued improvement in results post-acquisition.

• Varumärkesbolag segment strengthened by Tanrevel acquisition, boosting brand and growth potential.

• Online retail/retail segment includes both online and physical sales, with Victorins and Kitchen Lab operating physical stores.