Inuvo (INUV) investor relations material

Executive summary

• Audience modeling revenue grew 19% year-over-year, driven by new client wins and deeper investment from existing clients, while legacy search revenue declined 80% due to industry-wide disruption, compliance, and internal restructuring.

• Strategic focus shifted to IntentKey, a context-driven, privacy-first audience intelligence platform, with significant investments in sales talent, product innovation, and market positioning.

• The company executed $13 million in financing, repaid existing debt, and sold a non-core AI tool, strengthening the balance sheet and extending the cash runway.

• Leadership transition announced: CFO Wally Ruiz retiring, replaced by Derric Ciccone, with Alicia Parish promoted to Chief Accounting Officer.

• Operates in generative AI for media audience modeling, focusing on proprietary technology and patents, delivered through Audience Modeling (IntentKey) and Legacy Search (Bonfire).

Financial highlights

• Q2 2026 revenue was $7.5 million, down 67% year-over-year, primarily due to an 80% drop in legacy search revenue.

• Audience modeling revenue reached $3.6 million, up 19% year-over-year; legacy search revenue was $4 million, down 80%.

• Gross margin for Q2 was 44%-45.2%, compared to 75%-77.3% a year ago, reflecting the revenue mix shift.

• Operating expenses were $6.4 million, down 67% year-over-year, driven by lower traffic acquisition, marketing, and compensation costs.

• Net loss for the quarter was $4 million ($0.27 per share), compared to a $1.5 million loss ($0.10 per share) in Q2 2025.

Outlook and guidance

• Forecasts continued year-over-year revenue growth for audience modeling in 2026, supported by a robust sales pipeline.

• Expects quarterly legacy search revenue and margins to improve sequentially for the remainder of the year, but no guarantee of full recovery.

• Operating expenses projected to remain substantially lower year-over-year due to cost reductions.

• Break-even for the business recalibrated: IntentKey segment expected to reach cash neutrality in the mid-$20 million revenue range, potentially by 2027.

• Current cash and financing expected to sustain operations for at least 12 months; future funding may be needed if IntentKey growth is insufficient.