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Hennes & Mauritz (HM) investor relations material
Hennes & Mauritz Q3 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Executive summary
Sales grew by 2% in local currencies in Q3 2025, despite a 4% reduction in store count year-over-year.
Operating profit increased 40% in Q3 to SEK 4,914m, with an operating margin of 8.6%, up from 5.9% last year.
Net sales in SEK were negatively impacted by currency effects, down 3% in Q3.
Strong customer response to new store openings, notably in Brazil and Paris, and continued digital channel growth.
Sustainability leadership recognized, ranking first in public disclosure on decarbonization and transparency among 200 major fashion brands.
Financial highlights
Q3 net sales: SEK 57,017m (down from SEK 59,011m); Q3 gross profit: SEK 30,143m (margin 52.9%).
Inventory decreased by 9% year-over-year, reflecting improved demand planning and successful summer sales.
OpEx down 1% in local currency, driven by efficiency improvements in store operations and logistics.
Digital business contributed strongly to profit growth, supported by a revamped online experience and lower return rates.
Cash flow from operating activities: SEK 9,985m in Q3.
Outlook and guidance
September sales expected to be flat year-over-year, with high comparatives from last year.
Q4 external factors (currency, freight, raw materials) expected to be slightly positive but less so than Q3; tariffs to be a headwind.
Markdowns as a percentage of sales in Q4 expected to be higher due to Black Friday timing.
Store portfolio optimization ongoing, with further details on 2026 to be provided in the Q4 report.
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Frequently asked questions
Hennes & Mauritz AB (H&M) is a global retail company specializing in fashion and home products. The company offers a wide range of clothing, footwear, accessories, and cosmetics for men, women, and children. H&M also provides home décor items, including textiles and accessories, through its H&M Home brand. Operating globally, it serves customers through a combination of physical stores and e-commerce platforms. The company is headquartered in Stockholm, Sweden, and its shares are listed on the Stockholm Stock Exchange.
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