Direct Digital Holdings
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Direct Digital Holdings (DRCT) investor relations material

Direct Digital Holdings Registration Filing summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Registration Filing summary10 Feb, 2026

Company overview and business model

  • Operates a full-service advertising and marketing platform, providing ad tech, data-driven campaign optimization, and solutions for brands, agencies, and middle market businesses across both sell- and buy-side digital advertising.

  • Sell-side business (Colossus Media) offers a proprietary programmatic platform for automating ad inventory sales, serving Fortune 500 brands, media holding companies, and agencies.

  • Buy-side business (Orange 142) delivers technology-enabled advertising and consulting, focusing on small and mid-sized businesses in sectors like travel, education, energy, healthcare, and financial services.

  • Incorporated in Delaware in 2021, with a history of acquisitions and business unification, and completed its initial public offering in February 2022.

  • Principal executive office is in Houston, Texas.

Risk factors and disclosures

  • Faces substantial doubt about ability to continue as a going concern, which may hinder future financing.

  • Exposed to risks including high customer concentration, non-payment by clients, advertising fraud, platform performance issues, and regulatory changes affecting data privacy and tracking technologies.

  • Intense competition in digital advertising and challenges in maintaining Nasdaq listing standards.

  • Additional risks are detailed in incorporated SEC filings, including annual and quarterly reports.

Use of proceeds and capital allocation

  • Net proceeds, if any, may be used for working capital, general corporate purposes, and potential acquisitions or investments in complementary technologies or businesses.

  • Management has broad discretion over allocation of proceeds; funds may be temporarily invested in short-term, investment-grade securities or used to reduce short-term debt.

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Q4 202525 Mar, 2026
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Frequently asked questions

Direct Digital Holdings, Inc. (DRCT) is an integrated platform specializing in programmatic advertising services, focusing on both the buy-side and sell-side of the digital advertising ecosystem. The company's comprehensive suite includes advertising technology, data-driven campaign optimization, and other solutions aimed at addressing the needs of underserved and less efficient markets. The company processes billions of impressions and auction bid requests each month through its proprietary platforms, including the Colossus SSP for the sell-side and Huddled Masses for the buy-side, aiming to drive higher ROI for its clients. Direct Digital Holdings is headquartered in Houston, Texas, and its shares are listed on the Nasdaq.

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