Criteo (CRTO) investor relations material

Strategic positioning and platform capabilities

• Leading independent commerce intelligence platform focused on cross-channel, full-funnel, self-service advertising, with a strong emphasis on retail media and AI-driven solutions.

• Commerce intelligence platform serves both media buyers and sellers, reaching ~740M daily active users in 100+ markets and integrating with ~12,000 performance marketers and retailers.

• Agentic AI and OpenAI partnership enable advanced recommendation systems, conversational shopping experiences, and integration with platforms like ChatGPT.

• Retail media leadership is reinforced by deep IT integrations, large-scale data, and a robust R&D team of ~1,200 employees.

• Broad channel reach includes open web, social, in-app, video, and CTV, strengthening market position.

Financial performance and outlook

• Consistent growth with contribution ex-TAC up 3.5% in 2025; underlying retail media contribution ex-TAC grew 16% in 2025 and is expected to accelerate to ~20% in 2026.

• No long-term debt, $371M in cash & equivalents, $889M in liquidity, and strong free cash flow conversion (52%+ in 2025).

• Adj. EBITDA margin expected at 32–34% in 2026, with a focus on margin expansion and continued investment in AI and growth areas.

• Q1 2026 retail media spend up 30% YoY to $439M, with underlying contribution ex-TAC up 24% excluding two major clients.

• Share buyback program remains active, with $190M left on authorization and $921M repurchased since 2018.

Growth drivers and market opportunity

• Positioned to address a $50B retail media SAM by 2027, expanding to a $143B performance media SAM through cross-channel and full-funnel strategies.

• Multiple growth levers include supply expansion, new geographies, demand partnerships, and advanced insights.

• Unique retail media flywheel drives more products sold, increased media spend, and larger audiences, reinforcing competitive advantage.

• Diversified client base includes ~17,000 clients, with ~75% of top 30 US and ~40% of top 50 EMEA retailers.

• Retail media footprint spans Americas, EMEA, and APAC, with strong partnerships and average contract durations of 1.7–2 years.