XTB (XTB) Company presentation summary

Financial performance and growth

• Revenue reached PLN 2,146 million and net profit was PLN 644 million in 2025, with 1,189,422 active clients at year-end.

• Strong client base growth, with total clients rising to over 2.16 million and active clients nearly doubling since 2020.

• Client assets surged to PLN 33,666 million by 2025, with significant increases in stocks and ETFs holdings.

• Marketing investments and client acquisition costs have scaled with growth, supporting expansion.

• Dividend policy targets 50–100% of standalone net profit, with consistent payouts and high distribution rates.

Business model and product offering

• Operates an all-in-one investment super app, integrating stocks, ETFs, CFDs, options, investment plans, and tax-advantaged products.

• Monetization is diversified across spreads, swap points, market making, and commissions, with revenue mix shifting over time.

• Business model emphasizes cross-selling and client value over maximizing profitability on individual services.

• Offers integrated digital wallet, multi-currency debit card, and cashback features to enhance client experience.

Market presence and competitive landscape

• Operates in 15 markets globally, with 85% of revenue from Europe and oversight by seven financial regulators.

• Competes with all-in-one brokers, fintechs, and pure CFD brokers, positioning as a universal investment platform.

• Marketing strategy leverages high-profile ambassadors and broad media campaigns to build brand recognition.