Upsales (UPSALE) Investor update summary

Strategic vision and AI agent development

• Announced launch of next-generation AI agents designed to automate and enhance sales and marketing workflows, moving beyond chatbots to autonomous, initiative-taking agents working 24/7.

• AI agents autonomously handle prospecting, follow-up, CRM management, and pipeline tasks, aiming to boost sales output per representative and free salespeople for higher-value work.

• Emphasized that successful AI deployment requires persistent iteration, workflow integration, and leveraging proprietary data and two decades of sales process expertise.

• AI agents are positioned as tools to amplify top performers, not replace them, by removing repetitive administrative work.

• Live demonstration of the new product will take place at the event in Stockholm on 12 May 2026.

Product integration and customer experience

• AI agents are fully integrated into the existing platform, not a separate add-on, and will gradually replace significant parts of the current product.

• Agents are pre-trained with best practices but can be further customized by users through feedback and iteration, learning company-specific lingo and preferences.

• Customers are encouraged to start with focused use cases and iterate, rather than launching large, ambitious AI projects.

• Early customer feedback has been positive, with a gradual rollout planned to ensure stability and effectiveness.

• The platform targets Nordic B2B companies, addressing productivity constraints in smaller sales teams.

Financial and operational stability

• The company has been profitable every year since inception, with no debt, over 90% recurring revenue, and organic growth since 2003.

• Net cash position, strong cash flows, and annual dividends paid since 2022.

• Independence is maintained through founder-led management, no external capital raises, and no exit pressure, allowing long-term decision-making.

• Core business funds AI innovation, eliminating the need for risky bets or external funding to pursue new technology.

• Majority of customers are in Sweden, with operations in 10 countries.