TruBridge (TBRG) KeyBanc Annual Healthcare Forum 2025 summary

Company background and rebranding

• Focuses on healthcare technology for rural communities, offering EHR and RCM services.

• Rebranded from CPSI to TruBridge in February 2023 to unify acquisitions and refresh market presence.

• Consolidation under one brand improved awareness and storytelling.

Growth strategy and market outlook

• EHR business is stable with limited greenfield, focusing on maximizing value for existing customers.

• RCM business targeted for significant growth as 80% of providers still handle billing in-house.

• Growth driven by cross-selling RCM to EHR customers and expanding to hospitals under 400 beds.

• Anticipates a shift to outsourced RCM over the next 5–7 years.

Regulatory and market environment

• Potential policy changes under the Trump administration could impact reimbursement parity and Medicaid coverage.

• Any regulatory changes expected to phase in over 5–10 years, with short-term sales choppiness possible.