Soop (067160) Q2 2025 earnings summary

Executive summary

• Q2 2025 revenue reached KRW 116.9B, up 9% QoQ and 15% YoY, driven by strong advertisement growth, stable platform performance, and global B2B partnerships.

• Net profit for Q2 2025 was KRW 22.5B, down 16.9% QoQ and 18.6% YoY, impacted by lower operating profit and FX losses.

• Brand marketing, Soop Adventure campaign, and exclusive content deals like LCK Road to MSI increased visibility and user engagement.

• The company completed the acquisition of a 70.38% stake in PlayD, strengthening digital advertising capabilities.

• Board approved a cash dividend of KRW 1,500 per share, continuing a 13-year streak of annual dividends.

Financial highlights

• Q2 revenue was KRW 116.9B (+9% QoQ, +15% YoY); platform revenue: KRW 84.5B (-0.4% QoQ, +2% YoY); advertising revenue: KRW 30.8B (+41% QoQ, +76% YoY).

• Operating profit: KRW 30B (-8% QoQ, -10% YoY), margin at 25.7%.

• Net income: KRW 22.5B (-7% QoQ, -19% YoY), impacted by FX losses.

• Total assets as of June 30, 2025: KRW 817.0B, up from KRW 715.7B at year-end 2024.

• Debt ratio rose to 30% from 22% at year-end 2024, reflecting increased borrowings for acquisitions.

Outlook and guidance

• Long-term growth strategy centers on AI, global expansion, and steady platform improvements.

• Plans for further synergy with PlayD and new commerce initiatives are underway.

• Continued investment in AI, live commerce, and sports content is expected to drive future growth.

• Management is reviewing long-term plans to address platform revenue growth and market challenges.

• The company plans to expand its global platform and advertising business, leveraging the PlayD acquisition for integrated marketing solutions.