Oura (OURA) Registration filing summary

Company overview and business model

• Operates a health intelligence platform integrating proprietary smart ring hardware, software, AI, and services for continuous, personalized health insights.

• Business model combines hardware sales with a recurring software subscription (Oura Membership), driving high engagement and retention.

• Platform serves 5 million paid members across 56 markets, with a median wear time of 23 hours per day.

• Revenue streams: ~80% hardware, ~20% membership as of the nine months ended June 30, 2026.

• Focuses on proactive, personalized health management, with expansion into retail, enterprise, and international channels.

Financial performance and metrics

• Revenue grew 74% year-over-year to $1.21 billion for the nine months ended June 30, 2026.

• Gross margin increased to 55% from 51% in the prior year period.

• Net income was $60.8 million for the nine months ended June 30, 2026, up from $1.6 million in the prior year period.

• Adjusted EBITDA was $106.7 million (9% margin) for the nine months ended June 30, 2026.

• Paid members grew to 5.0 million, with 85% 12-month retention and 65% DAU/MAU ratio.

• Hardware sales: 3.1 million rings sold in the nine months ended June 30, 2026.

Use of proceeds and capital allocation

• Estimated net proceeds of $532.6 million from the IPO, assuming a $42.00 per share price.

• Approximately $526.4 million will be used to satisfy tax withholding and remittance obligations related to RSU settlements; the remainder for general corporate purposes, including technology development, working capital, and capital expenditures.

• Company has flexibility in capital allocation and may use proceeds for acquisitions or investments.