Me Today (MEE) H2 2025 earnings summary

Executive summary

• Net revenue for the year ended 30 June 2025 was $7.45m, with a loss after tax of $6.02m and an operating EBITDA loss of $4.76m after adjustments.

• The King Honey business was placed into receivership on 27 July 2025, removing $4.2m in net liabilities from the group and expected to result in a gain on disposal in FY26.

• The Me Today brand and agency business grew revenue by 44% year-over-year to $5.85m, with a net loss of $1.22m, a 21% improvement from FY24.

• A capital raise is planned for October 2025, aiming to raise $2.6m via a one-for-one rights issue at 6 cents per share, partially underwritten by major shareholders.

Financial highlights

• Total revenue increased to $7.45m from $5.03m in FY24, driven by growth in branded and agency sales.

• Loss after tax improved to $6.02m from $11.28m in FY24.

• Gross revenue before marketing costs was $8.50m.

• Cash and cash equivalents at year-end were $1.26m, down from $2.84m in FY24.

• Inventory write-offs totaled $976k, with $812k related to King Honey.

Outlook and guidance

• Receivership of King Honey is expected to positively impact the balance sheet in FY26, with a gain on disposal estimated at $4.2m.

• Focus remains on New Zealand as the core market, with targeted international expansion, especially in China, USA, Japan, UAE, and Ireland.

• Continued investment in new product development, with 10 products launched in FY25 and 7 more planned for October 2025.

• Capital raise in October 2025 to support growth and working capital.