Lemonsoft (LEMON) Strategy update summary

Strategic achievements and transformation

• Net sales more than doubled from €13.6M in 2020 to nearly €30M in the last 12 months, driven by 10 software product acquisitions and a transition from a private ERP company to a listed multi-product B2B software provider.

• Adjusted EBIT increased from €4.4M to €6.9M, with a 2.2x increase in net sales and a significant technology overhaul, moving from desktop-focused ERP to a fully web-based solution on Azure.

• Developed organizational structure from one main product and team to a multi-product B2B software portfolio with shared functions and leadership.

• Shifted ERP from desktop to web-based Azure Cloud infrastructure, enabling hybrid infrastructure and multiplatform UI.

• All products now run in the cloud, with hybrid infrastructure and multiple UI options (web, mobile, desktop).

Updated strategy and vision for 2026–2028

• Aims to be the leading ERP provider for SMEs in selected verticals in Finland, targeting market leadership in manufacturing and wholesale, which generate 60% of revenue.

• Four strategic pillars: customer segments, product categories, organizational excellence, and value-driven M&A.

• Focuses on category-defining solutions, embedding AI features to boost productivity, and supporting both core and extended industries.

• Pursues organizational excellence through focused resource allocation, clear goal-setting, and sharing best practices across the group.

• Value-driven M&A strategy to close feature and country gaps, with integration of acquisitions within 12 months.

Product, technology, and AI focus

• AI development aims to automate workflows, eliminate manual work, enable anomaly detection, and provide smart data analysis and assistance.

• Proprietary AI tools include chat-based ERP interaction and AI-driven customer service.

• Offers full vertical ERP for core industries, supported by advanced modules and other group products.

• Provides an admin suite for SMEs, hybrid infrastructure, and multiplatform UI, with AI enhancing efficiency and customer centricity.

• Emphasis on deep, wide solutions for core industries and high value for money, allowing customers to assemble tailored systems from a unified product family.