Hyundai Department Store (069960) Investor presentation summary

Project overview

• Scheduled grand opening on June 27, 2025, in Heungdeok-gu, Cheongju, with a total area of about 9,616 pyeong and parking for approximately 1,495 vehicles.

• The complex spans from basement level 1 to the 4th floor, integrating shopping, entertainment, and community spaces.

• Located at the Cheongju Express Bus Terminal, a major commercial and transportation hub in the region.

Strategic positioning

• Aims to be Cheongju’s leading urban local cultural platform, connecting shopping, culture, art, and community.

• Operates with a low-investment, high-efficiency cost structure to attract additional customers and revenue.

• Targets a broad demographic, especially the region’s high proportion of young consumers.

• Complements an existing premium department store in Cheongju, with minimal overlap in merchandise.

Concept and experience

• Focuses on entertainment and experiential content, expanding the boundaries of a traditional mall.

• Features global artist collaborations, immersive art installations, and interactive spaces.

• Hosts local-first brand pop-ups and creative community events.