Grupa Pracuj S.A (GPP) GP 2030 Strategy presentation summary

Strategic vision and mission

• Aims to become Europe's leading HR technology platform by 2030, focusing on recruitment, retention, and staff development using modern technologies.

• Emphasizes customer focus, agility, responsibility, respect for diversity, and a positive work environment.

Market position and business model

• Holds leading positions in job classifieds in Poland and Ukraine, and in HR software in Poland and the DACH region.

• Operates a dual-core business model: job classifieds and scalable SaaS-based HR software, both with high customer retention and recurring revenue.

Market trends and growth drivers

• Demographic shifts, AI-driven transformation, digitalization, and job rotation trends are increasing demand for HR tech solutions.

• Job boards are evolving into HR marketplaces with AI-powered matching, mobile-first experiences, and enhanced employer branding.

• HR software growth is driven by SaaS adoption, integrated platforms, analytics, and cloud scalability.