GoPro (GPRO) Q2 2026 earnings summary

Executive summary

• Revenue for Q2 2026 was $104.9M–$105M, down 31% year-over-year, with hardware sales declining 40% and subscription/services up 11%.

• Net loss for Q2 2026 was $51.0M, compared to $16.4M in Q2 2025; adjusted EBITDA was negative $29.5M.

• Launched the MISSION 1 series, including MISSION 1 PRO and Creator Editions, expanding the camera lineup for prosumers and professionals.

• Board authorized a process to evaluate a potential sale and other strategic alternatives, with interest from multiple sectors.

• Implemented a restructuring plan in Q2 2026, reducing global workforce by 23%.

Significant events and developments

• Launched MISSION 1 PRO and compact cinema cameras, receiving industry recognition and Editor's Choice Awards.

• Announced upcoming launch of MISSION 1 PRO ILS, an interchangeable lens camera supporting over 300 Micro Four Thirds lenses, set for September.

• Developed a tech-enabled motorcycle helmet with AGV, achieving ECE 22.06 safety compliance.

• $18.9M reduction to cost of revenue from approved IEEPA tariff refund claims; proceeds remitted to lender.

• Received Nasdaq notice for non-compliance with minimum bid price; 180-day grace period to regain compliance.

Segment performance

• Expanded product portfolio includes HERO13, MAX2 360, and the new MISSION 1 series, targeting lifestyle and cinema-grade markets.

• Subscription and service revenue rose to $29M, 28% of total revenue, up from 17% a year ago.

• Retail channel revenue was $58M (56% of total), down 48% year-over-year; GoPro.com revenue was $47M (44% of total), up 13% year-over-year.

• Camera units shipped in Q2 2026: 197K, down 51.7% YoY; sell-through was 291K units, down 38% YoY.

• MAX2 360 camera received a major firmware update and won a third Emmy Award for technology and engineering.