General Motors Company (GM) Bank of America Global Automotive Summit summary

Digital platform, services strategy, and profit engine

• OnStar digital platform is expanding in scope, capabilities, and monetization, serving as a foundation for future connected services and customer engagement.

• Focus on growing digital services as a profit engine, leveraging OnStar and expanding intelligent features like Super Cruise, with "eyes-off" driving targeted for 2028.

• Internally developed services aim to enhance safety, connectivity, and the driving experience, evolving from telematics to predictive, personalized AI-powered offerings.

• OnStar provides a scalable, standardized platform across all brands, with strong support infrastructure and customized fleet solutions.

• All new vehicles since model year 2025 include eight years of OnStar basic services, creating direct customer relationships and upsell opportunities to premium packages.

Revenue model, subscriber growth, and financial impact

• Deferred revenue from subscriptions is growing, with a projected balance of $7.5 billion by 2026 and $3 billion in recognized revenue this year.

• Prepaid plans ensure high initial attach rates and zero churn, with 8 years of OnStar Basics and 3 years for Super Cruise included in vehicle pricing.

• Subscriber base is growing, with about 50% of customers upgrading to premium OnStar packages and 30-40% retention after Super Cruise prepaid periods.

• Recognized revenue from digital services reached $2.7B in 2025, with margins consistent with software industry levels.

• Deferred revenue is recognized over 3-8 years, with high margins as hardware costs are expensed upfront.

Product roadmap, technology enhancements, and growth opportunities

• Upcoming features include enhanced security (safe lock, anti-theft PIN), AI assistants, voice interfaces, and expanded entertainment and utility services.

• Super Cruise will evolve to Level 3 autonomy (eyes-off, hands-off) in 2028, starting with Cadillac Escalade IQ, with rapid expansion planned.

• Super Cruise will expand to more vehicles, trims, and global markets, including South Korea, the Middle East, and Europe.

• Second software-defined vehicle architecture debuts in 2028, enabling 10x more OTA updates, 1,000x bandwidth, and up to 35x AI performance.

• The number of Super Cruise-enabled roads in the U.S. exceeds 700,000 miles, supporting broader adoption.