Ford Motor Company (F) Conference presentation summary
Event summary combining transcript, slides, and related documents.
Conference presentation summary
23 Sep, 2026Strategic and operational highlights
Focused on advancing core auto, growing auto services, and expanding adjacent businesses through distinct segments: Blue (gas & hybrid), Pro (commercial), Model e (electric), and Credit (financial services).
Software subscriptions reached 1.6 million globally, though down 50% year-over-year.
U.S. retail sales of Explorer and Expedition rose over 20%, with Maverick Hybrid achieving record sales.
Off-road trims made up nearly 25% of U.S. sales mix, supporting higher margins.
Recognized as the top mainstream brand for new vehicle quality in JD Power 2026 U.S. Initial Quality Study.
Financial performance
Q2 2026 revenue was $48.3B, with adjusted EBIT of $2.5B (up 17%) and a 5.2% margin.
First half 2026 revenue reached $91.5B, adjusted EBIT $6.0B, and margin 6.5%.
Adjusted free cash flow for Q2 was $2.1B; cash balance stood at $22.3B and liquidity at $43.4B.
Adjusted EPS for Q2 was $0.42, up $0.05 year-over-year.
Adjusted ROIC improved to 13.2% for the trailing four quarters.
Segment results
Ford Blue: EBIT of $1.1B in Q2, driven by favorable mix and pricing, despite lower volume from product discontinuation and Middle East conflict.
Ford Model e: EBIT loss of $(0.9)B, improved by $0.4B due to right-sizing Mach-E production and discontinuing F-150 Lightning.
Ford Pro: EBIT of $1.7B, down $0.6B, impacted by Novelis-related supply constraints and product discontinuation.
Ford Credit: EBT of $757M in Q2, up $112M, with strong portfolio performance and stable auction values.
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