East Buy (1797) H1 2026 earnings summary

Executive summary

• Revenue rose 5.7% year-over-year to RMB2.31 billion for the six months ended 30 November 2025, with net profit rebounding to RMB239.0 million from a net loss of RMB96.5 million in the prior year period.

• Gross profit increased 14.5% to RMB841.6 million, with gross margin improving to 36.4% from 33.6%, driven by private label and livestreaming e-commerce growth.

• Adjusted profit for the period was RMB257.6 million, and adjusted EBITDA reached RMB315.2 million, both showing significant improvement from the previous year.

• Private label products contributed 52.8% of total GMV, with significant expansion in product categories and supply chain enhancements.

• The business continued to expand its private label product range, enhance supply chain, and invest in technology and customer experience.

Financial highlights

• Revenue: RMB2,311.6 million, up 5.7% year-over-year; excluding a discontinued livestreaming channel, revenue grew 17.0%.

• Private label product revenue grew 18.1% to RMB2.0 billion.

• Net profit: RMB239.0 million (vs. net loss of RMB96.5 million prior year).

• Adjusted profit: RMB257.6 million; adjusted EBITDA: RMB315.2 million.

• GMV: RMB4.1 billion; paid orders on Douyin: 42.1 million; paid memberships on APP: 240,100.

Outlook and guidance

• Focus on product quality, supply chain optimization, and technology-driven operational efficiency, including AI adoption.

• Continued expansion of product categories and offline presence, including flagship experience stores and vending machines.

• Plans to leverage AI for operational efficiency, customer service, and personalized recommendations.

• Continued investment in livestreaming content, talent development, and cultural communication.

• Emphasis on food safety, social responsibility, and sustainable development.