Logotype for Creative Realities Inc

Creative Realities (CREX) Q2 2026 earnings summary

Event summary combining transcript, slides, and related documents.

Logotype for Creative Realities Inc

Q2 2026 earnings summary

23 Sep, 2026

Executive summary

  • Achieved record Q2 2026 revenue of $21.5 million, up 65% year-over-year, driven by the CDM acquisition and service growth.

  • Gross profit rose to $8.3 million, with adjusted EBITDA improving to $2.0 million from $1.1 million last year.

  • Net loss attributable to common shareholders widened to $4.6 million, with reported figures ranging from $3.9 million to $4.3 million, reflecting higher operating and interest expenses post-acquisition.

  • Integration of CDM is largely complete, with realized cost synergies and positive operating cash flow for the six months ended June 30, 2026.

  • Raised $12.2 million in a public equity offering to strengthen liquidity, fund growth, and reduce debt.

Financial highlights

  • Service revenue more than doubled to $14.0 million, driven by CDM and new installs, while hardware sales increased to $7.5 million.

  • Gross margin was stable at 38.6%–39% year-over-year; hardware margin declined to about 17%, service margin to about 50%.

  • Operating loss was $2.7 million, compared to $1.3 million in the prior year.

  • Cash on hand increased to $10.7 million, with debt at $46.6 million.

  • Total sales for the six months ended June 30, 2026 were $37.9 million, up 66% year-over-year.

Outlook and guidance

  • Q3 expected to be the largest revenue quarter in company history, with Q4 to exceed Q3.

  • ARR at $20.5 million, with $4–5 million in backlog to be recognized in 2027.

  • Gross margin anticipated to improve in Q3 and Q4 due to higher service mix; targeting gross margins above 40% in 2027 as SaaS revenue grows.

  • Management expects sufficient liquidity for at least twelve months, supported by cash, operating cash flow, and available credit.

  • No longer a going concern per auditor review; confident in profitable growth and liquidity.

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