21st Annual Global Farm to Market Conference
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Bayer (BAYN) 21st Annual Global Farm to Market Conference summary

Event summary combining transcript, slides, and related documents.

Logotype for Bayer AG

21st Annual Global Farm to Market Conference summary

14 May, 2026

Strategic framework and execution

  • Five-year plan focuses on sales growth, margin expansion, and cash generation, targeting over EUR 1 billion in savings across R&D, product supply, and commercial functions.

  • Innovation pipeline aims to add EUR 3.5 billion to the top line, with major launches planned for 2027–2029 and beyond.

  • Execution is on track, with EUR 150 million in R&D savings and significant product supply consolidation, including site closures and portfolio pruning.

  • Margin expansion is supported by ongoing cost discipline and operational adjustments, with a 2026 margin target of 20–22%.

  • Q1 results confirm guidance for 2026, with top-line growth of 1–4% expected in core business.

Innovation and product launches

  • Seven biotech traits will launch in the U.S. and six in Brazil over the next five years, accelerating the pace of innovation.

  • 75% of U.S. corn hybrids sold this year are from launches in the past three years, reflecting rapid adoption of new breeding technologies.

  • Key upcoming products include Preceon short stature corn, Vyconic soybeans, and new crop protection solutions like icafolin and Plenexos.

  • Vyconic's launch in 2027 will start with limited acreage but is expected to ramp quickly due to broad germplasm availability and strong farmer interest.

  • Preceon is being scaled thoughtfully, with over 1,100 farmers participating and acreage doubling annually.

Market dynamics and regional trends

  • U.S. corn and soybean acreage remains stable, with a slight shift from corn to soybeans; no major deviations from USDA expectations.

  • In Brazil, seed price increases are expected in the low to mid-single digits, driven by innovation and value-based pricing.

  • Q1 saw strong growth in seeds and traits in Brazil, with soybeans up 9% and corn also performing well.

  • Uncertainty from global events, such as the Middle East conflict and fertilizer prices, may impact Latin America more significantly in the coming seasons.

  • Farmers are expected to be cautious with equipment renewal and may rationalize fertilizer use, but demand for seed innovation remains robust.

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