Bajaj Mobility (BMAG) Investor Presentation summary

Business overview

• Leading European manufacturer of premium motorcycles, focusing on brands like KTM, Husqvarna, GASGAS, and MV Agusta, with a strong presence in Europe, USA, and China and a >10% market share in these regions.

• Extensive global dealer network with 4,800 motorcycle and 2,340 bicycle dealers, supported by strategic partnerships with Bajaj (India) and CFMOTO (China).

• 2023 revenue reached €2.7B (+9%), with ~382,000 motorcycles sold and 6,000 employees as of June 2024.

• Premium positioning across all brands, emphasizing quality, innovation, and operational excellence to drive shareholder value.

• ESG leadership recognized with a low-risk rating by Sustainalytics and top regional/industry ESG rankings.

Brand and product portfolio

• Motorcycle brands include KTM (racing/performance), Husqvarna (pioneering/simplicity), GASGAS (vibrant/playful), and MV Agusta (luxury/exclusivity).

• E-bicycles offered under Husqvarna and GASGAS; Felt covers non-e-bicycles, focusing on premium and performance segments.

• Recent restructuring in the bicycle segment, including the sale of R Raymon and a strict focus on premium e-bikes and Felt non-e-bikes.

Strategic partnerships and production

• Bajaj partnership since 2007 enables joint development and production of entry-level motorcycles, with Bajaj producing KTM and Husqvarna bikes for global markets.

• CFMOTO joint venture (est. 2018) serves as a production hub for KTM mid-class models and sole distributor in China; PIERER Mobility now distributes CFMOTO in Europe.

• Global production network includes sites in Austria, Italy, Spain, China, India, Brazil, Argentina, Colombia, and the Philippines.