Associated Banc-Corp (ASB) Barclays 24th Annual Global Financial Services Conference summary

Strategic progress and integration

• Achieved a shift from shrinking to growing customer base, with household growth moving from -2% to +2% over five years.

• Commercial portfolio grew by $6 billion, including $1.2 billion in C&I growth in the first half of 2026.

• American National Bank integration is ahead of schedule, with final systems conversion expected within three weeks.

• Cultural alignment and talent retention from the acquisition have been strong, especially in risk management.

• New strategic plan to be rolled out at the start of 2027, aiming for further margin and ROTCE expansion.

Growth initiatives and market expansion

• Focused on organic growth in both consumer and commercial segments, with significant hiring of relationship managers.

• Entered and expanded in fast-growing markets like Omaha, Twin Cities, Kansas City, and Dallas.

• Launched new verticals such as franchise lending and HOA title business, leveraging local expertise.

• Treasury management sales up double digits, driving low-cost deposit growth and primacy.

• Private wealth offering to launch in Omaha post-systems conversion.

Competitive positioning and product innovation

• Enhanced digital and product capabilities, including hiring a new head of digital and planning seven new product launches for 2027.

• Emphasis on segment management to deepen customer relationships and funding sources.

• Commercial side benefits from local market knowledge and process improvements.

• Competition remains intense, but differentiated by product attributes and customer experience.