Adverty (ADVT) Investor Update summary

Strategic and organizational changes

• Implemented strategic changes and focused on product development to ensure long-term growth and market leadership.

• Undertook organizational restructuring and cost savings, resulting in a lean, motivated team with necessary competencies.

• Shifted to a commercialization phase, prioritizing efficiency and readiness for scalable expansion.

Product innovation and market positioning

• Launched In-Play 2.0, an interactive, measurable ad format, leading to 60-90% revenue increases in updated games.

• In-Play 2.0 enables access to 100% of digital ad budgets, compared to 20% previously.

• Platform now fully compatible with programmatic campaigns, attracting larger ad budgets and new buyers.

• No major further investments needed in product or tech; focus shifts to sales and growth.

Growth opportunities and market trends

• Products active with about 100 publishers and in over 600 games as of November 2024.

• Prioritized product stability over rapid expansion, resulting in modest portfolio growth.

• Programmatic trading prioritized for scalable growth; direct deals will not follow previous payment structures.

• Regular review of direct agreements to optimize cash flow and risk.