Adcore (ADCO) Planet MicroCap Showcase: TORONTO 2025 summary

Company overview and strategy

• Focuses on making digital marketing effortless through AI-powered technology and a unified marketing cloud.

• Offers both service and SaaS solutions, with global offices and a vision to simplify marketing for advertisers.

• All technology is developed in-house, with significant reinvestment of cash flow into R&D for scalable growth.

• Positioned to help SMBs and agencies navigate a fragmented, complex digital marketing landscape.

• Unique advantage comes from combining agency insights with technology creation for a full marketing ecosystem.

Product development and innovation

• Marketing Cloud hosts a suite of proprietary apps, accessible individually or as a bundle, similar to Adobe's model.

• Media Blast app, targeting agencies, grew from $1M to CAD 2.3M ARR in two years, with strong user retention.

• Proposaly app, in beta, aims to streamline proposal creation, agreement, and payment for service businesses.

• Apps address real-life pain points, evolving from campaign tools to a full start-to-finish marketing workflow.

• Unified platform differentiates from competitors who typically offer only specialized solutions.

Financial performance and outlook

• Achieved one of its best quarters in Q4, driven by Media Blast and Australian service operations.

• Gross margins improved to 47% in Q2, up from 30% in 2021, with continued profitability on an adjusted EBITDA basis.

• Revenues have more than doubled since 2019, with diversification across regions and products.

• Holds CAD 9M in cash and zero debt, trading at an enterprise value of CAD 5–6M, with 70% insider ownership.

• Expects strongest performance in Q3 and Q4, with a solid cash cushion to support growth without dilution.