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Edge12 Dec 2025
Running on Clouds: The Story of On
The story of how a Swiss runner's pursuit of a new running sensation became On, aiming to be the most premium global sportswear brand worldwide.
The Character Group (CCT) investor relations material
The Character Group H2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H2 2025 earnings summary17 Dec, 2025
Executive summary
Revenue declined to £100.5m for the year ended 31 August 2025, down from £123.4m year-over-year, mainly due to US tariffs and global economic uncertainty.
Statutory loss before tax was £1.8m after highlighted items, compared to a profit of £5.7m in the prior year.
Gross profit margin remained stable at 26.2% (FY 2024: 26.5%), with gross profit at £26.4m.
The group maintained profitability before highlighted items and ended the year with net cash of £12.6m.
A final dividend of 3.0p per share is recommended, bringing the total for the year to 6.0p per share.
Financial highlights
Operating profit before highlighted items was £1.1m, down from £6.5m year-over-year.
EBITDA before highlighted items was £3.9m, compared to £10.1m in the previous year.
Basic earnings per share before highlighted items were 5.59p (FY 2024: 29.76p); after highlighted items, a loss of 6.74p per share.
Net assets at year-end were £33.1m, down from £38.6m.
Cash generated from operations was £7.0m, with inventories reduced by £3.8m to £16.3m.
Outlook and guidance
Sales leading up to Christmas 2025 were slow, with continued challenging market conditions expected in H1 FY26.
New product launches and enhancements are anticipated to improve performance in H2 FY26.
FY26 profit before tax and highlighted items is expected to more than double, with overall turnover likely to remain flat.
The group maintains a strong balance sheet, cash reserves, and unutilised finance facilities.
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Frequently asked questions
Character Group PLC is a UK-based independent toy company known for designing, manufacturing, and distributing a wide range of toys, games, and playthings. The company's product lines cater to various segments within the toy industry, including pre-school, boys, girls, activity, and crafts. They have also ventured into wooden toys, vehicles, and accessories. Character Group PLC's brand portfolio includes well-known names such as Peppa Pig, Teletubbies, Doctor Who, and Teenage Mutant Ninja Turtles, among others. The company is headquartered in New Malden, United Kingdom, and its shares are listed on the London Stock Exchange.
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