RugVista Group
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RugVista Group (RUG) investor relations material

RugVista Group Q4 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q4 2025 earnings summary5 Feb, 2026

Executive summary

  • Achieved record Q4 results with 9.9% revenue growth to SEK 270.3 million and organic growth above 15%, with all-time highs in key KPIs including order volume and customer retention.

  • Yearly revenue reached SEK 784.4 million, up 12.9% year-over-year, and EBIT grew 29% for the year.

  • Management introduced new long-term targets: double-digit organic growth and 15% EBIT margin.

  • Board proposed a record dividend of SEK 5.00 per share (SEK 1.5 regular + SEK 3.5 extra), totaling SEK 104 million.

  • Ebba Ljungerud appointed permanent CEO as of October 21, 2025.

Financial highlights

  • Net revenue for Q4 was SEK 270.3 million (+9.9% YoY); full-year SEK 784.4 million (+12.9% YoY).

  • Gross margin improved to 63.1% in Q4 (up 1% YoY) and 63.3% for the year (vs. 62.2%).

  • EBIT for Q4 was SEK 32.2 million (11.9% margin), flat year-over-year, and full-year EBIT was SEK 78.5 million.

  • Cash flow from operating activities increased by SEK 33 million in Q4 and reached SEK 110.4 million for the year.

  • Net cash (adjusted for leasing debt) at year-end: SEK 241.9 million.

Outlook and guidance

  • Management expects tougher comparables ahead but remains confident in achieving long-term targets.

  • Marketing spend expected to remain at current levels, with a slight long-term downward trend.

  • No major new investments planned; focus on operational efficiency and automation in the warehouse.

  • Continued focus on assortment, customer experience, and operational efficiency.

  • Board proposes a dividend of SEK 5.00 per share (SEK 1.50 ordinary, SEK 3.50 extra).

What drives the updated long-term EBIT margin target?
How to optimize new warehouse capacity and flexibility?
Address website traffic mix impact on conversion rate
What are key levers for 15% EBIT margin target?
How will warehouse optimization improve Trustpilot score?
How does new marketing strategy build long-term brand?
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Frequently asked questions

RugVista is a B2C-focused company operating direct-to-consumer online platforms for carpet and rug sales in Europe. The company's direct-to-consumer online platforms allow members to purchase carpets and rugs, as well as related home accessories (excluding window treatments), in their preferred configurations from the comfort of their homes.

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