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Reddit (RDDT) investor relations material
Reddit Q3 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q3 2025 earnings summary30 Oct, 2025
Executive summary
Q3 2025 delivered strong growth with 116 million DAUQ (up 19% year-over-year) and 444 million WAUQ, with revenue of $585 million, up 68% year-over-year, driven by advertising and content licensing.
Net income reached $163 million (28% net margin), a significant increase from the prior year, and adjusted EBITDA was $236 million, with a 40% margin.
Product-led improvements, successful marketing, and international expansion, especially in France, Brazil, and India, drove user and revenue growth.
Cash, cash equivalents, and marketable securities totaled $2.23 billion at quarter end.
Focus areas included core product redesign, enhanced search, and internationalization, with machine translation in 30 languages and local content frameworks.
Financial highlights
Total revenue grew 68% year-over-year to $585 million, with advertising revenue up 74% to $549 million.
Adjusted EBITDA reached $236 million, and free cash flow for Q3 was $183 million, with a free cash flow margin of 31%.
Gross margin expanded to 91%, up 90 basis points from the prior year.
Average revenue per user (ARPU) grew 41% year-over-year to $5.04; U.S. ARPU reached $9.04, international ARPU $1.84.
Cash and cash equivalents rose to $2.23 billion.
Outlook and guidance
Q4 2025 revenue is projected at $655–$665 million, representing 53–55% year-over-year growth.
Adjusted EBITDA for Q4 is expected to be $275–$285 million, with a margin of 42% at the midpoint.
Management targets a long-term adjusted EBITDA margin North Star of 50%, with a medium-term focus on exceeding 40%.
Sufficient liquidity is expected to meet working capital and capital expenditure needs for at least the next 12 months.
International ARPU growth strategy?
Monetization strategy for logged-out DAUq?
Impact of stock-based comp on net income?
Impact of ad automation on SMB growth?
Key product changes improving user retention?
Timeline for 50% adjusted EBITDA margin?
Detail new onboarding flow's ML feed impact
Dynamic Product Ads adoption outlook?
How to achieve 50% adjusted EBITDA margin?
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Next Reddit earnings date
Q4 20256 Feb, 2026
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Frequently asked questions
The Front Page of the Internet
Reddit is a social media platform that enables users to submit links, create content, and discuss topics of interest. It supports a wide range of user-generated content including news, discussion threads, and questions. The platform is divided into tens of thousands of "subreddits," each dedicated to a specific topic or theme which means that every user can customize their experience. The company has evolved significantly since its inception, adding features like mobile apps, multimedia uploads, and a major website redesign to improve user experience. Reddit is headquartered in San Francisco, California.
Founded by two Roommates
Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian in June 2005. Initially funded by Y Combinator, Reddit has grown to become a hub where users can submit content, including links, text posts, and images. By fostering niche communities, Reddit was able to cater to a wide array of interests, from mainstream topics to the most obscure hobbies.
The Subreddit System
The key selling point of Reddit, and what makes it stand out amongst other similar platforms such as Twitter (now known as X after being acquired by Elon Musk) or social media operated by Meta is the subreddit system. element of Reddit, serving as a means of organizing content and communities around specific topics, interests, or themes. Each subreddit operates as an independent community within the larger Reddit ecosystem, with its own set of rules, moderators, and culture. Users can create, join, and participate in any number of subreddits, contributing content such as links, text posts, images, and comments. Subreddits are denoted by a "r/" prefix followed by the community's name, for example, r/science or r/music. This system allows for a highly granular segmentation of content and allows each user to only see content that they’re interested in.
Upvotes and Downvotes
Reddit's upvote and downvote system is a central mechanism for content curation and community engagement. This system allows users to express their approval (upvote) or disapproval (downvote) of posts and comments. The net score of a post or comment—calculated as the number of upvotes minus the number of downvotes—determines its visibility on the platform. Content with higher net scores is more likely to appear prominently on the subreddit and the Reddit front page, reaching a larger audience.
How Reddit Makes Money
Reddits primary source of revenue comes from advertising. The platform offers advertisers a variety of ad formats, including sponsored posts, display ads, and video ads, which blend into the user feed and target specific audiences based on their interests and activity on the site.
Another revenue stream for Reddit is its premium membership program, Reddit Premium. This subscription-based service offers users an ad-free browsing experience, access to a private subreddit (r/lounge), and additional features like custom app icons and a monthly allotment of Reddit Coins. The company also generates income through the sale of these Coins, a virtual good that users purchase to award to posts or comments they find particularly valuable or entertaining.
Further reading: Reddit's IPO in 2024: A Closer Look Before Going Public in March 2024
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