Reckitt Benckiser Group (RKT) investor relations material

Strategic context and digital science integration

• Focused portfolio of 11 power brands with strong consumer relevance and pricing power supports innovation and growth ambitions.

• Digital science accelerates innovation, enabling faster, larger, and more successful product launches, underpinning 4%-5% growth guidance.

• Enhanced operating model and digital tools drive productivity, cost savings, and fixed cost reduction targets below 19% of net revenue by 2027.

• Sustained R&D investment and digital science optimize pipeline efficiency and strategic priorities.

Digital science across the product life cycle

• Virtual experimentation, predictive modeling, and AI-supported decisions reduce R&D cycle times by up to 70% for low-value tasks.

• Over 10,000 virtual experiments conducted in 2026, up from fewer than 100 three years ago, expanding design possibilities.

• Digital science solutions deployed across all power brands and 20+ markets, with 2,000+ colleagues trained.

• Average project size in the innovation pipeline grew 25% year-on-year, and pipeline net revenue from innovations increased 1.5x since mid-2023.

Case studies and tangible outcomes

• Vanish Turbo: Digital active learning reduced prediction error by 75%, increased consumer liking, and drove 6% growth at a key retailer.

• Lysol Air Sanitizer: Digital science enabled category creation, regulatory approval, and 20% net revenue growth in 2025, with a 100bps gross margin premium.

• Gaviscon: Digital twins for manufacturing scale-up cut trial costs and time, reducing risk and improving margin.

• Dettol: 3D simulation and PET packaging saved 400 tons of plastic, improved pallet efficiency by 33%, and delivered £5m annual cost savings.