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Pricer
Pricer (PRIC) investor relations material
Pricer Q4 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q4 2025 earnings summary5 Feb, 2026
Executive summary
Q4 2025 saw the highest order intake of the year, with strong customer activity and new contracts in the US, Netherlands, and Norway.
Full-year profitability was achieved, with positive EBIT and net profit, despite lower sales and price pressure, especially in Europe.
Major customer wins included IBM Federal/DeCA, Merchants Distributors, NorgesGruppen, Coop Norge, and PLUS Retail.
Commercial launch of Pricer Avenue at the NRF Show, with first deployments and pilots expected in Q2 2026.
Geopolitical and macroeconomic uncertainties continue to impact near-term retail investments.
Financial highlights
Q4 net sales: SEK 572.6M (down from 630.0M YoY); full-year net sales: SEK 2,147.9M (down from 2,558.0M YoY).
Q4 gross margin: 22.7% (down from 24.2% YoY); full-year gross margin: 22.2% (up from 22.0% YoY).
Q4 operating profit (EBIT): SEK 19.8M (down from 50.8M YoY), impacted by a SEK 5M one-off VAT cost.
Full-year operating cash flow: SEK 179.9M (up from 58.0M YoY), mainly due to inventory reduction.
Available cash at year-end: SEK 308.1M–458M; net cash position of SEK 8.1M.
Outlook and guidance
Book-to-bill ratio above one, indicating more orders than net sales.
Initial customer installations of Pricer Avenue expected in Q2 2026.
Increased customer engagement and formal procurement processes expected to create new opportunities in the US and Europe in H2 2026.
No formal forecast for 2026 provided; management expects long-term growth from digitalization and automation.
Continued focus on recurring revenue growth and migration to the Plaza SaaS platform.
Reconcile order intake decline with CEO's H2 view.
Pricer Avenue: 2026 commercialization strategy?
Europe sales decline vs. Americas Q4 growth strategy?
Avenue: How will supplier engagement drive sales?
Customer engagement: What converts dialogue to orders?
Inventory strategy: Impact on future gross margin?
Partial view of Summaries dataset, powered by Quartr API
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Next Pricer earnings date
Q1 202623 Apr, 2026
Pricer
Next Pricer earnings date
Q1 202623 Apr, 2026
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Frequently asked questions
Pricer AB develops, manufactures, and sells electronic shelf labels (ESLs) worldwide. It offers ESL systems that help in-store personnel to automate the process of changing prices on shelves; cloud services, including costs per change, price accuracy, and real-time pricing; and accessories, such as label batteries and handheld units. The company also provides installation services; professional services consisting of system development or integration to customer-specific solutions; and after sales service consisting of system maintenance and support to manage repair activities. It serves retailers with small store formats, such as convenience stores and pharmacies in various markets through a network of local partners.
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