Nokian Tyres
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Nokian Tyres (TYRES) investor relations material

Nokian Tyres CMD 2026 summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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CMD 2026 summary11 Feb, 2026

Strategic direction and market positioning

  • Focus on premium niche segments such as winter, all-season, all-weather, and agricultural/forestry tires, leveraging strong innovation and R&D for differentiation and pricing power.

  • Emphasis on sustainable, value-driven growth over market share, with a local-to-local business model reducing geopolitical and supply chain risks.

  • Expansion in Nordics (defend premium position), Central Europe (regain and rebuild), and North America (build and accelerate growth), supported by modern, automated factories and scalable, efficient manufacturing.

  • Vianor network and partnerships are key to premium positioning, sales, and deepening customer relationships, especially in Europe.

  • Brand investments, including partnerships and digital marketing, aim to boost consumer awareness and pull, especially in underpenetrated markets.

Financial targets and performance outlook

  • Updated 2029 targets: net sales EUR 1.8–2.0 billion, segment EBITDA above 24%, segment operating profit above 15%, net debt to EBITDA below 2x, and dividend payout of at least 50% of net earnings.

  • 2025 marked a turnaround with 28% growth in operating profit and significant improvements in pricing mix and cash flow.

  • Over €200 million EBITDA improvement expected, with half from operational efficiency and cost actions, and the rest from volume, pricing, and mix enhancements.

  • CapEx normalizing to ~€150 million annually after major investments; strong, predictable cash flow expected.

  • Commercial and operational initiatives expected to deliver EUR 100–120 million EBITDA improvement by 2029.

Market trends and growth drivers

  • Electrification and aging vehicle parc drive demand for larger, high-value tires.

  • Growing replacement market and premium demand in selected segments, especially in Europe and North America.

  • Mobility trends (leasing, sharing, robotaxis) and sustainability requirements increase demand for durable, safe, and sustainable tires.

  • Regulatory support and consumer preference for all-season and all-weather tires fuel double-digit growth in these segments.

Quantify self-help EBITDA contribution by 2029
Central Europe: Regaining lost market share plan
North America: Boost brand via new distribution
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Next Nokian Tyres earnings date

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Q1 202622 Apr, 2026
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Frequently asked questions

Nokian Tyres Ltd is a Finnish company with extensive technical expertise, broad product range and successful international operations. The company designs, develops, manufactures and markets innovative premium tires for passenger cars, SUV's and light trucks. Nokian Tyres Ltd products are sold in more than 80 countries worldwide. Nokian Tyres Ltd is based in Nokia, Finland.

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