McDonald’s (MCD) investor relations material

Strategic vision and transformation

• Launched the NEXT strategy, a multi-year plan focused on growth, productivity, and operational efficiency through scale, digital transformation, and AI.

• Four pillars—Menu, Consumer, Restaurant, and People—drive innovation, personalization, efficiency, and hospitality, targeting taste, quality, and guest experience.

• Menu upgrades in chicken, beverages, and beef aim for 1.5 percentage point share gains in chicken and beverages by 2030, while maintaining beef leadership.

• Make It Golden initiative launches the largest capability-building program in company history to elevate hospitality and guest experience.

• AI and unified digital platforms enable faster innovation, personalized engagement, and streamlined operations globally.

Financial guidance and investment

• Targeting 250 basis points of gross restaurant-level efficiency gains, equating to roughly $100,000 annual cash flow benefit per U.S. restaurant.

• Operating margins are expected to rise to the low-to-mid 50% range by 2030.

• Incremental investment of ~$800,000 per U.S. restaurant for Restaurant > NEXT, phased with remodel cycles and supported by $8.5 billion in rent relief and capital partnering through 2036.

• Free cash flow conversion is projected to improve to the mid-to-high 80% range by 2030, supporting continued dividend increases and share repurchases.

• Annual capital expenditures will be about $3 billion from 2027–2030, with $1.5–2 billion in capital partnering to accelerate deployment of new initiatives.

Growth and operational metrics

• Net restaurant unit growth is targeted at over 4.5% in 2027, moderating to 3–3.5% annually through 2030, with over 550 new U.S. and international openings per year.

• Non-comparable sales growth is expected to moderate to about 2% by 2030, after 2.5% in 2026–2028.

• Refranchising rates are targeted to rise from about 95% in 2026 to about 98% by 2028.

• G&A as a percent of systemwide sales is projected to decline from 2.2% in 2026 to about 1.9% by 2030, driven by technology and AI efficiencies.

• Average unit volumes are projected to exceed $4.5 million, with average franchisee cash flow around $500,000.