Freshpet (FRPT) investor relations material

Company overview and growth trajectory

• Celebrating 20 years, the company has evolved from a start-up to a category leader, driving significant growth in net sales and retail presence, now with over 39,000 retail chillers and three production kitchens supporting expansion.

• Differentiated products, proprietary technology, and a robust supply chain have established a strong competitive advantage, resulting in five times higher sales velocity than the nearest competitor.

• Investment in innovation and manufacturing scale has enabled a diverse, affordable product portfolio, with 81% of sales from products costing less than $5/day to feed a 30 lb dog.

• The company’s omni-channel strategy and fridge network make products widely accessible, supporting broad-based household adoption across income and generational segments.

• Operating principles focus on nourishing pets, people, and the planet, with a leadership team passionate about sustainability and quality.

Market trends and consumer dynamics

• The U.S. pet food market is valued at ~$56B, with fresh/frozen projected to reach $10B as consumers shift from dry and wet food to fresh options.

• Generational transition to younger pet parents is expanding the total addressable market, with Millennials and Gen Z driving household growth and adoption.

• Household penetration has grown from 4.8M in 2018 to 16M in 2026, with adoption spread across all income groups.

• Omni-channel access, especially among younger consumers, significantly increases buy rates, with multi-channel shoppers spending up to 205% more.

• Brand strength has moved from niche to mainstream, now the second most popular among new Gen Z/Millennial dog households.

Product innovation and technology

• Over $1B invested in proprietary processes and know-how for cooking fresh food, resulting in innovative forms and packaging, including breakthrough bag technology for improved consumer experience.

• Three kitchens and 16 production lines deliver high-quality products with robust shelf life and cost efficiency.

• Continuous product innovation and a unique mix of assets provide a scale advantage that competitors cannot replicate.