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Björn Borg
Björn Borg (BORG) investor relations material
Björn Borg Q4 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q4 2025 earnings summary13 Feb, 2026
Executive summary
Q4 closed with record momentum, with net sales of SEK 238 million, up 1.5% year-over-year, and own e-commerce growing 24%, driving overall growth.
Operating profit for Q4 rose 28% to SEK 22 million, marking the best fourth quarter in over a decade.
Full-year net sales surpassed SEK 1 billion, with currency-neutral growth of 7.8% and EBIT margin at 10.7%.
Sports apparel and e-commerce were the main growth drivers, offsetting declines in bags and footwear.
Brand consideration increased significantly, especially in Germany, Sweden, and the Netherlands.
Financial highlights
Q4 net sales: SEK 238 million (+1.5% year-over-year); full-year net sales: SEK 1,044 million (+5.5%).
Q4 operating profit: SEK 22 million (+28%); full-year EBIT: SEK 112 million (+9%).
Q4 gross margin improved by 0.7 percentage points to 54.0%; full-year margin: 51.8%.
Full-year sales surpassed SEK 1 billion, with e-commerce contributing nearly 20% of total sales.
Proposed dividend: SEK 3.00 per share, totaling SEK 75.4 million.
Outlook and guidance
Focus remains on strengthening online presence, growing sports apparel, and expanding in Europe.
Footwear and bags remain areas needing improvement, with plans to enhance product quality and distribution.
Brand strength is increasing, especially in Germany, though growth is from a low base and will require patience.
Long-term objectives: 10% sales growth, 10% operating margin, 50% dividend payout ratio, 35% equity/assets ratio.
No formal forecasts provided for 2026.
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Next Björn Borg earnings date
Q1 202615 May, 2026
Björn Borg
Next Björn Borg earnings date
Q1 202615 May, 2026
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Frequently asked questions
Björn Borg is a leading European lifestyle brand with an authentic design heritage. The company owns the Björn Borg trademark and its core business is underwear, sportswear and bags. It also offers footwear and eyewear through licensees. The Björn Borg brand was launched in 1975 by its founder Björn Borg. It has stylishly been associated with sportsmanlike behavior over the years and is today known to embody passion, perfectionism and simplicity.
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