Amplitude (AMPL) investor relations material

Company overview and platform strategy

• Focuses on providing a unified instrumentation and analytics layer for digital products, enabling detailed user engagement insights and feature adoption tracking.

• Evolved from point solutions to a holistic platform integrating analytics, experimentation, session replay, guides, surveys, and web analytics.

• Differentiates by seamlessly combining disparate analytics tools, reducing data transfer friction and enabling efficient experimentation and feedback loops.

• Increasingly positioned as an essential observability and intelligence layer for digital engagement, especially for AI-driven companies.

• Expanded target buyers from product teams to include marketing and IT, tapping into larger budgets and aligning with enterprise digital transformation.

Statsig partnership and integration

• Acquired Statsig’s technology, customer base, and brand, enhancing capabilities in data warehouse experimentation and feature flagging.

• Statsig’s strengths in data warehouse integration and code-level experimentation complement existing cloud-based offerings.

• Transition involves migrating environments from Google Cloud to AWS and onboarding engineers, expected to complete within 30-60 days.

• Cross-sell opportunity to 320 new customers and broader enterprise base, with potential for hundreds of millions in incremental revenue.

• Financial impact includes $16M ARR from Statsig, with $5M-$7M revenue expected this year and a temporary operating income reduction due to purchase accounting and deferred revenue write-down.

Product innovation and AI initiatives

• Aggressively expanding product suite through both internal development and tuck-in acquisitions, with a focus on seamless integration and user experience.

• AI agents embedded in the platform automate insights, experimentation, and session replay analysis, driving data democratization and cross-module adoption.

• New pricing and packaging simplify customer experience, lower adoption barriers, and encourage broader platform usage.

• AI-driven modules, including agentic analytics and upcoming UX Experimentation, are positioned as premium, fee-based offerings.